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Matt Carnevale shares insights on building the Exit Five community, discussing the importance of trust, curation, connection, and treating community as a product rather than just another marketing channel.
Jess Lytle discusses how B2B marketers are actually using AI, emphasizing the importance of original content, expertise, and strategic tool adoption to create meaningful marketing experiences beyond AI-generated "slop".
Kieran Flanagan provides an optimistic and strategic view of AI's impact on B2B marketing, emphasizing how marketers can leverage AI to focus on creativity, storytelling, and solving complex problems while automating routine tasks.
A lively panel discussion on leveraging LinkedIn for B2B marketing, featuring insights from experts on creating authentic content, using thought leader ads, and building a successful social media strategy that goes beyond traditional promotional tactics.
Dave Gerhardt breaks down how the best companies win by getting attention through creative, unconventional marketing strategies that stand out from the crowd and build brand awareness across industries.
Marketing leaders discuss how AI is transforming pipeline generation by identifying in-market buyers earlier, leveraging intent signals, understanding buying groups, and enabling more strategic, predictive approaches to driving revenue without increasing headcount.
Dave Gerhardt shares his process for writing great marketing copy, emphasizing the importance of starting with a strong hook, editing ruthlessly, focusing on a single call-to-action, and shipping content to learn and iterate quickly.
Udi Ledergor discusses how B2B marketing can break free from mediocrity by embracing courageous marketing, sharing insights from his time at Gong and lessons from his new book on creating standout brand experiences that punch above their weight.
A roundtable of email experts discusses cutting-edge email marketing strategies, exploring how to stand out in an AI-saturated inbox by focusing on human connection, personalization, and delivering genuine value across email, SMS, and in-app messaging.
Dave Gerhardt shares five timeless marketing principles that matter more than AI, recaps the Exit Five team's Arizona trip and company updates, discusses his hip surgery, and announces Dan's promotion to CEO.
In this episode, Dave Gerhardt and Josh Lowman discuss the nuances of category creation in B2B marketing, emphasizing the importance of becoming "irreplaceable" by developing a unique position in customers' minds that goes beyond simply naming a new category.
April Dunford shares five key insights about product positioning, revealing how to make your product's unique value clear, teach buyers to spot competitors' false claims, and craft a compelling narrative that only your company can tell.
Jen Allen-Knuth reveals how sales and marketing teams can combat the "shiny object era" by understanding the true enemy of pipeline generation: buyer status quo, and provides two zero-dollar exercises to quantify lost opportunities and rebuild outbound messaging that creates curiosity.
Dave Gerhardt discusses the power of building community in B2B marketing, sharing insights on how Exit Five grew 80% by treating their community like a product and exploring the challenges and opportunities of community building in the age of AI.
Three top B2B marketing leaders share insights on what's currently working in marketing, including successful event strategies, effective outbound approaches, building media properties that attract AI citations, and tactics they've stopped using.
Brianna Doe shares insights on B2B influencer marketing, emphasizing the importance of strategic creator partnerships, understanding audience needs, and measuring impact beyond vanity metrics to build effective, authentic marketing programs.
A panel of marketing leaders explores how AI is fundamentally changing B2B buying, discussing strategies for adapting to new research behaviors, creating authentic marketing, and leveraging AI tools while maintaining brand trust and creativity.
Harry Dry delivers a masterclass on storytelling, revealing how to craft compelling narratives by introducing conflict, focusing on people, and diving deep into understanding the core problem of your industry.
Priscilla Barolo shares her journey from being the 11th employee at Zoom to becoming VP of Marketing at Neat, discussing her transition from communications to marketing leadership and the unique challenges of marketing a physical B2B video conferencing product.
Maura Rivera, CMO at Qualified, shares insights on how marketing is back in the driver's seat through agentic marketing, strategic product launches, and a focus on building a strong, long-tenured team that innovates alongside product.
A practical guide to B2B messaging that reveals how most companies are missing the mark by prioritizing clarity and compelling language over true meaning, and offers strategies to close the "meaning gap" by focusing on a flagship message, balancing messaging layers, and understanding buyer context.
Sangram Vajre shares insights from researching 100 companies, emphasizing the importance of Net Revenue Retention (NRR) and developing a clear Go-to-Market (GTM) operating system with eight key questions to drive business alignment and sustainable growth.
Dave Gerhardt answers 15 candid questions from his Exit Five team about his work, life, LinkedIn content creation, favorite books, career advice, and personal insights in a wide-ranging solo podcast episode.
Kelly Cheng shares her journey from growth marketer to CMO at Goldcast, discussing how she's scaled the marketing organization, shifted from product-led to sales-led growth, and built long-term brand value while managing a team of 30 across demand generation, product marketing, content, communities, and field marketing.
A behind-the-scenes look at Exit Five's Drive 2025 event in Vermont, discussing the planning process, team dynamics, unexpected challenges, and the importance of creating a memorable, community-focused experience for attendees.